Built For This Show

In this episode, Andrea Lane and Alissa Bickar sit down with real estate wholesaler Luis Guerrero to discuss how a difficult experience in corporate America became the catalyst for his entrepreneurial journey.
After being wrongfully terminated from a corporate job, Luis decided he no longer wanted someone else controlling his income or future. That decision led him into the world of real estate wholesaling, where he built a thriving business across New Jersey, Pennsylvania, and Delaware.
Luis shares how his background in sales and communications became his biggest competitive advantage, why building trust is the foundation of successful wholesaling, and how he has generated substantial profits by identifying opportunities and connecting motivated sellers with buyers.
The conversation also explores the differences between wholesaling and long-term rental investing, the importance of owning your income, and Luis's exciting transition into property ownership with the purchase of his first multifamily property.
Whether you're considering real estate investing, entrepreneurship, or looking for inspiration to take control of your financial future, this episode is packed with practical insights and motivation.
Key Topics Discussed
How wrongful termination sparked Luis's entrepreneurial journey
Transitioning from corporate employment to real estate investing
Why controlling your own income matters
The fundamentals of real estate wholesaling
Building trust with motivated sellers
Using communication skills as a competitive advantage
The role of sales in real estate success
Scaling a wholesaling business
Generating six- and seven-figure opportunities through wholesaling
The difference between wholesaling and rental property investing
Building long-term wealth through real estate
Luis's first multifamily property purchase
Memorable Quotes
"I didn't want somebody else to have control over my income."
"Give me 20 minutes on the phone with a motivated seller and I'll be at their house the next day signing a contract."
"Wholesaling isn't just a hobby. If you scale it correctly, it can be a six- to seven-figure business."
"There are deals happening every single day."
Guest Spotlight
Luis Guerrero
Luis Guerrero is a real estate wholesaler operating in New Jersey, Pennsylvania, and Delaware. Leveraging his background in sales and communications, he has built a successful wholesaling business focused on solving problems for motivated sellers while creating opportunities for investors.
Luis is also expanding into buy-and-hold investing and recently acquired his first multifamily property.
Connect with Luis:Instagram: @luis_32_guerrero
Key Takeaways
Adversity can become the foundation for future success.
Communication and relationship-building are critical skills in real estate.
Wholesaling can be a highly profitable business model when executed properly.
Financial freedom begins when you take ownership of your income.
Real estate offers multiple paths to wealth, including wholesaling and rental investing.
Building long-term assets creates opportunities for passive income and wealth generation.
About the Show
Built For This highlights real people building wealth through real estate. Each episode features investors, entrepreneurs, and industry professionals sharing their experiences, lessons learned, and the skills that helped them succeed.
Interested in being a guest?
Visit: BuiltForThisShow.com

🎤 Built For This ShowS2E2: The Entrepreneurial Seizure: Building the Business of Real Estate | Built for This Show featuring Mark Abramovich
In this episode, co-hosts Alissa Bickar (The Consultress) and Andrea Lane sit down with real estate investor, lender, and company founder Mark Abramovich. Spanning a 20-year journey that started completely "by accident" in a vacation community, Mark breaks down how he transitioned from a career in engineering to full-time real estate investing, leveraging his analytical background to master the numbers and eventually build a thriving lending and property management ecosystem.
📌 Episode Highlights🚗 The "Accidental" Entry into Real Estate (20 Years Ago!)Mark’s real estate journey didn't start with a grandiose plan; it started with a weekend barbecue at a vacation trailer community in the Pocono Mountains.
He and his friends pooled their money, putting down just $5,000 each (a $25,000 total investment) to buy their first trailer rental.
The "Stupid" Mistakes Early On: Not knowing that lockboxes existed, Mark spent his early days making brutal 5-hour round trips from Brooklyn to the Poconos just to let renters in and out!
📊 The Power of the SpreadsheetWhile most investors focus on the physical houses, Mark’s true passion is the numbers.
Bringing nearly two decades of engineering and design experience into his investment strategy, he views spreadsheets as his ultimate "superpower."
As a lender, his core mission is simple: “Make sure your deal doesn't suck.” Mark helps active investors pull apart their numbers to ensure their fix-and-flips or rental acquisitions are actually profitable before funding them.
🏢 The Challenge of Scaling: Overcoming the "Entrepreneurial Seizure"Citing the classic business book The E-Myth, Mark opens up about the reality of shifting from a skilled technician (an engineer with patents to his name) to a business owner wearing every hat—from head janitor to mailroom clerk.
Hiring Philosophy: Mark shares a vital piece of advice he learned from the CEO of one of the largest lending institutions in the country: “Skills you can teach. Evaluate if you want to spend an inordinate amount of time with them.”
🏡 Management is EverythingStarting with their own personal portfolio of 9 multi-family properties, Mark and his wife built out robust property management systems to handle multi-family challenges like inter-tenant friction.
They eventually expanded to managing hundreds of doors for large-scale investors, learning how to scale systems under extreme workload.
Mark’s biggest takeaway: “The biggest decision on owning real estate and where you're going to own it is the management. If you don't have management, we're not having a conversation about owning real estate.”
🚀 Future Plans & InitiativesCruising Through 2026: Navigating interest rates and market shifts while continuing to refine and scale.
Always Capital Broker Program: Expanding their outreach to pay people for business referrals.
Capital Investing Done Safely: A dedicated group educating the market on active vs. passive investing (such as private lending, syndications, and note buying).
The Ultimate Goal: Working on the business to ultimately figure out how to transition out of daily operations.
🔗 Connect With Our Guest & HostsConnect with Mark Abramovich: Learn more about lending, property management, and passive investing at AWCnexus.com.
Own Your Income 8-Week Intensive: Ready to get advice from someone who has walked the road and built scalable processes? Reach out to Alissa and Andrea at Teams@ownyourincome.co or drop a comment on your streaming platform.

Reggie Reavis is a real estate investor with 10 years of experience who owns 3 single-family properties in North Carolina and Virginia. He previously did wholesaling but transitioned to focus on the stability of rental properties as market conditions changed.
Key Discussion Points
Why Reggie Got Into Real Estate:
Initially entered for the money and retirement security
Stayed because of the people and the excitement of finding opportunities
Enjoys the problem-solving aspect and the flexibility real estate provides
Professional Background & Skills:Reggie's career spans multiple fields that translate well to real estate, including retail sales, Amway distribution, technology troubleshooting, insurance, and healthcare. All these roles involved problem-solving and helping people, which he applies directly to his real estate business.
Real Estate Philosophy:
Believes real estate is about mindset and approaching deals with a win-win attitude
Emphasizes the importance of networking, crediting Andrea for helping him secure his most profitable property through connections
Advocates for using property managers rather than self-managing, calling it "worth the percentage" for the time saved and professional expertise.
Property Management Approach:Reggie uses a mixed approach—self-managing one property where the tenant is highly responsible, while using professional management for others.
Future Plans:For 2026, Reggie is optimizing his current portfolio and pursuing an ADU (Accessory Dwelling Unit) opportunity with 100% city-based financing.
Advice for Investors:Don't try to get rich quick—focus on making efficient, sound business decisions with each step.

In this inspiring episode, we sit down with Kannon Callis—a software-salesman-turned-property-manager—who shares how he made the leap from tech to real estate and built a purpose-driven investing business. Originally from Texas and now thriving in Boise, Idaho, Kannon shares his journey from accidental landlord to intentional investor and entrepreneur.
Kannon opens up about the hard lessons learned from his first flip, the importance of understanding exit strategies, and the mindset shift needed when transitioning from employee to business owner. Hosts Alissa and Andrea dig into how property management became Kannon’s "real estate gateway drug" and why knowing your block—not just your zip code—is key to making smart investment decisions.
Listeners will walk away with practical insights on building a real estate portfolio, lessons in scaling a business, and how to turn costly missteps into lifelong learning. If you're navigating your own transition into real estate or entrepreneurship, Kannon’s story is a must-hear.
 
 
------------------------------------------------------- Be A Guest Are you a single family home real estate investor or landlord with insights to share? Apply to be a guest on https://builtforthisshow.com/guest and share your expertise with a wide audience eager to learn about you!

In this heartfelt and value-packed episode, Brian Biernat shares how two life-altering events led him and his wife Amy to step away from the corporate world and dive into real estate investing—with zero experience. From their early (and costly) missteps to building a diversified portfolio that includes long-term rentals, furnished housing, notes, JVs, and turnkey projects, Brian pulls back the curtain on the real challenges—and wins—of building something real.
He also shares the mindset that keeps him going, the skills from telecom that gave him an edge, and how relationships have fueled his success. Whether you’re new to real estate or weathering a tough market, this episode offers timeless insights about pivoting, perseverance, and purpose.
 
 
------------------------------------------------------- Be A Guest Are you a single family home real estate investor or landlord with insights to share? Apply to be a guest on https://builtforthisshow.com/guest and share your expertise with a wide audience eager to learn about you!

What does it take to buy seven properties in just one year—while working full-time, parenting a toddler, and managing renovations? This week, Amy Brooke joins us to share how she and her husband scaled their real estate portfolio in Ontario, Canada with grit, strategy, and serious mindset work.
Amy talks about her journey from buying her first home at 19 in the UK to diving into Canadian real estate, where she self-manages 20+ units and now ventures into property development. You’ll hear how they used their HELOC to finance deals, the mistakes they learned from fast growth, and why having a financing strategy is absolutely critical.
This conversation is packed with insights for new and seasoned investors—especially if you're juggling a full plate. Amy also shares why personal development is key to real estate success and how understanding your core motivators helps you choose the right investing path.
 
------------------------------------------------------- Be A Guest Are you a single family home real estate investor or landlord with insights to share? Apply to be a guest on https://builtforthisshow.com/guest and share your expertise with a wide audience eager to learn about you!

In this episode of The Built For This Show, Daniel Zammata joins Alissa Bickar and Andrea Lane to talk about the often-overlooked grind behind real estate investing. Originally from Colombia, Daniel shares why he’s intentionally chosen markets like Oklahoma and Ohio over the usual real estate hot spots—and how staying grounded and gritty has paid off.
Daniel walks us through his transition from property management to becoming a full-fledged investor, revealing how Airbnb, hands-on maintenance, and building his own tech startup shaped his approach. He opens up about the challenges of scaling, sourcing deals, and staying organized as a solopreneur, and shares how embracing the “unsexy” path has brought him closer to financial freedom.
 
------------------------------------------------------- Be A Guest Are you a single family home real estate investor or landlord with insights to share? Apply to be a guest on https://builtforthisshow.com/guest and share your expertise with a wide audience eager to learn about you!

In this episode of The Built for This Podcast, hosts Alissa Bickar and Andrea Lane chat with Rob Gibbs, an IT professional-turned-investor based in Austin, Texas. Rob shares his journey from purchasing his first property sight unseen to building a sustainable portfolio of short, mid, and long-term rentals—all while working full-time and managing his properties remotely.
You’ll hear how Rob leverages his background in IT to streamline his real estate business, how he uses tech tools and team-building to operate rentals from afar, and why he believes freedom doesn’t require dozens of units. His real-life numbers and approach are honest, refreshing, and inspiring.
 
------------------------------------------------------- Be A Guest Are you a single family home real estate investor or landlord with insights to share? Apply to be a guest on https://builtforthisshow.com/guest and share your expertise with a wide audience eager to learn about you!

In this episode, we sit down with Carrie Howder—a dog-loving, detail-oriented former paralegal turned real estate investor—who shows us what it really means to take the leap and bet on yourself. From a spontaneous start in South Boston to building a lifestyle business centered around pet-friendly short-term rentals in Maine, Carrie shares her journey of agility, grit, and resourcefulness.
Carrie walks us through how she used a 1031 exchange to level up her investments, left her paralegal career to run Airbnbs full-time, and created a niche market welcoming large dogs and their owners. She opens up about what it takes to navigate unexpected challenges—from dealing with code violations to building a trusted team—and how embracing entrepreneurship has reshaped her life.
 
------------------------------------------------------- Be A Guest Are you a single family home real estate investor or landlord with insights to share? Apply to be a guest on https://builtforthisshow.com/guest and share your expertise with a wide audience eager to learn about you!

In this episode of the Built For This Podcast, hosts Alissa Bickar and Andrea Lane sit down with real estate investor and entrepreneur Josh Meisel to uncover his unique journey from corporate employee and stock market investor to real estate owner and CEO of a short-term rental property management business.
Josh shares how he started out diversifying investments through real estate after getting burned by rising HOA fees on his first condo purchases. Learn how those early lessons shaped his pivot into multifamily and single-family rentals, and why long-term rentals became his investment of choice—even while building a thriving short-term rental business managing over 35 properties in Austin.
This episode is packed with real talk about building systems, making mistakes, and balancing passive income with the hard realities of running your own business. Josh opens up about the importance of discipline with tenants, the challenge of scaling a new business, and why choosing your role inside your company can be your greatest superpower.
 
------------------------------------------------------- Be A Guest Are you a single family home real estate investor or landlord with insights to share? Apply to be a guest on https://builtforthisshow.com/guest and share your expertise with a wide audience eager to learn about you!